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Redefining the switch to natural food colors
clean label without compromise
Deliver vibrant, stable colors for confectionery, snacks, dry mix, dairy and bakery applications without compromising performance.
With CAPOL’s VIVAPIGMENTS® technology, natural colorants stay bright, consistent and process-ready – delighting consumers worldwide.
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Why go natural?
Consumers demand it. Regulators enforce it. R&D makes it possible.
The transition from synthetic to natural colors is no longer optional – it’s an industry shift.
But developing clean-label food products that still look appealing is a technical challenge:
Natural colors are often sensitive to heat, pH and light exposure
Colors can fade or shift during processing
Achieving uniform color intensity across different product bases – from fat to water systems – can be difficult
That’s where CAPOL comes in – turning formulation challenges into reliable, natural color solutions.
Our solution:
Intense natural colors with our advanced VIVAPIGMENTS® technology
VIVAPIGMENTS® is CAPOL’s proprietary color technology, designed specifically to overcome the technical limitations of common natural color extracts – enabling stable, vivid colors in demanding applications.
At its core is a microencapsulation process, in which natural extracts are embedded in a rice protein matrix.
This structure protects the pigments from environmental stressors, allows for use in fat-based applications and improves their behavior in real-world manufacturing environments.
VIVAPIGMENTS® perform like lake pigments – but are derived from natural sources.
VIVAPIGMENTS® key features:
Stability across processing conditions: encapsulated pigments show enhanced resistance to heat, light and pH variations
Meet consumer clean label desires
Application flexibility: available in liquid and powder formats
Uniform dispersion in fats, sugar masses and powder-plating applications
Flavor- and odorless: do not alter the taste of the final product
The benefits at a glance
Color fading in processing?
Microencapsulation ensures heat and light stability.
Inconsistent hue in coatings?
Achieve uniform dispersion and strong opacity.
Regulatory pressure?
Use natural color pigments derived from nature.
Production challenges?
We support you integrating into your existing formulations.
Result:
Brilliant, stable colors – without compromise.
Whether you’re transitioning from artificial to natural coloring or looking to improve color performance, CAPOL offers a broad range of natural solutions and tailored advice for your project.
With CAPOL, you can rely on decades of know-how and global technical support.
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Applications
CAPOL’s natural color solutions are proven across confectionery, bakery and nutraceutical applications, delivering reliable performance in every product type, such as:
Creams & fillings
Decorations & inclusions
Gummies & jellies
Chocolate-type panned items
Sugar panned items
Compressed tablets
Vitamin mixes
Why CAPOL?
For 50 years, CAPOL has been a trusted partner to the confectionery industry.
With decades of experience and close collaborations with leading food manufacturers, we know how to successfully integrate natural colors into both new product developments and reformulations. Our tailored solutions help you achieve the exact shade, hue and performance you envision – from concept to production, also in challenging applications.
As consumer preferences and regulatory frameworks differ across global markets, we provide natural color options that meet local requirements, including kosher and halal certifications. With VIVAPIGMENTS®, we offer an advanced natural color technology – providing the innovation, reliability and performance that R&D teams can count on.
Let’s make your natural colors transition simple.
Talk to our experts and explore how VIVAPIGMENTS® can meet your formulation goals.
Get in touch with our experts
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