Why replace Red #3?
Regulators and consumers are driving the shift away from synthetic colorants.
In the entire United States, Red Dye No. 3 is being phased out due to health concerns and increasing clean-label expectations. By 2027, products containing Red #3 need to be off the shelves.
For R&D and product developers, this creates a critical challenge:
How to maintain visual appeal without synthetic reds?
How to ensure stability during heat and processing?
How to stay compliant with regional regulations?
That’s where CAPOL and VIVAPIGMENTS® step in – providing a natural, future-proof alternative that performs under real manufacturing conditions.
Our solution:
VIVAPIGMENTS® Red Technology
VIVAPIGMENTS® Reds are based on CAPOL’s proprietary microencapsulation process, which embeds natural extracts within a protective rice protein matrix.
This innovation transforms sensitive natural colorants into stability-improved, process-ready pigments suitable for a wide range of applications.
VIVAPIGMENTS® perform like lake pigments – but are derived from natural sources. The betanins found in red beet and the anthocyanins extracted from red radish are the natural and botanical sources of our red color solutions.
Our experts can develop color blends that match the red shades consumers are familiar with, while meeting new regulatory and clean-label standards.
VIVAPIGMENTS® key features:
Enhanced resistance to heat, light and pH variations
Meet consumer clean-label desires
Microencapsulated protection against oxidation and migration of color
Uniform dispersion in fats, sugar masses and dry blends
Flavor- and odorless – preserving the original taste profile
Application flexibility – available in liquid and powder formats
The benefits at a glance
Color fading in processing?
Microencapsulation ensures heat and light stability.
Inconsistent hue in coatings?
Achieve uniform dispersion and strong opacity.
Regulatory pressure?
Use lake-like pigments derived from nature.
Production challenges?
We support with the integration into your existing formulations.
Need to match your existing red shade?
We provide color matching support to help you achieve the same familiar tone – naturally.
Applications
CAPOL’s natural color solutions are proven across confectionery, bakery and nutraceutical applications, delivering reliable performance in every product type, such as:
Seasonings
Sugar panned items
Gummies & jellies
Bakery decorations & fillings
Yogurts, desserts & ice cream
Compound coatings
Compressed tablets & nutraceuticals
Why CAPOL?
For 50 years, CAPOL has been a trusted partner to the confectionery industry.
With decades of experience and close collaborations with leading food manufacturers, we know how to successfully integrate natural colors into both new product developments and reformulations.
Our tailored solutions help you achieve the exact shade, hue and performance you envision – from concept to production, also in challenging applications.
As consumer preferences and regulatory frameworks differ across global markets, we provide natural color options that meet local requirements, including kosher and halal certifications. With VIVAPIGMENTS®, we offer an advanced natural color technology – providing the innovation, reliability and performance that R&D teams can count on.
As consumer preferences and regulatory frameworks differ across global markets, we provide natural color options that meet local requirements, including kosher and halal certifications. With VIVAPIGMENTS®, we offer an advanced natural color technology – providing the innovation, reliability and performance that R&D teams can count on.
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